Silk Mark: November 2008

As we are aware the Internet holds huge potential for marketing of products and

services.The Silk industry has been utilising this media to the bare minimum extent

for the promotion. When we build the web site and place it in the net, it is open for the

whole world to have a look at it with out the limitations of the national boundaries.

The cost of developing and maintaining the web sites are incredibly less,

when compared to the advertisements in traditional medium like T.V, News papers etc.

The Silk Mark web site : www.silkmarkindia.com has been there in the internet for last

four years. The average visit to the web site at the initial stages were around 30.

The same improved to more than 40 during last year.

Recently, exactly from September, we took up the effort to increase the number of hits in association with Google, the

market leader in search engine. The concept is called Google adwords and is explained below.

When the user searches for a particular word or a phrase he or she enters in the space provided

for it and clicks the button for google search. A large number of results are displayed and this runs into sometimes in hundreds

of pages. User normally looks into the results of the top most listing. There is no preference in the

search engine for any of the website. The ranking changes frequently and can not be predicted.

By taking up this google adwords it is guaranteed that the website will be listed in the top

most listing or will be placed in the sponsored listing, which is again placed in the top of the

first page of the listing.

SMOI has taken up the adword marketing and we have provided a list of key words to google.

People will get Silk Mark website on the top of the page when they search for any of the key words.

If the person clicks on the web page an amount is deducted from our deposit. The cost per click

right now varies from Rs. 4.00 to Rs. 7.00 and this depends on various criterion set by the Google.

By providing good combination of the key words we can attract more number of visitors to the website,

which is equal to providing hardcore education through direct one to one awareness programme.

As this happens all 24 hours of the day and 365 days of the year, the awareness level increases

phenomenally compared to all other traditional mode of publicity. The list of key words provided

to google by us can be viewed from the link below :

Kindly go through the list and give your suggestion for effective use of the medium for Silk

Mark promotion.

Currently the hits have averaged closer to 100.

The advertisement program of the google can be learnt from the following link :

The statistics of the web site hits are shown below :

Country wise :

Bangalore- Silk Mark Ad Group Report \| 17 Nov 2008 - 23 Nov 2008	Close Report
CAMPAIGNS: Bangalore- Silk Mark(27.8.08) \| AD GROUPS: All \| ADWORDS TYPE: All

Thursday, November 27, 2008